studio ames



EXPERIENCE:

Sr. Product Designer

@Netflix
NOV 2019-Present


Principal Product Designer

@Mapbox
OCT 2017-OCT 2019


Sr. Product Designer (Maps)

@Mapbox
JUN 2014-OCT 2017


Product Designer

@Allrecipes.com
OCT 2007-JUL 2011


SELECTED WORKS:


MORE:



Map Design 101



Teaching best practices for modern map design.
The biggest differentiator of the Mapbox offering is customization. I authored this 128-book when the Mapbox CEO charged me with pushing map designers “beyond the default”. 



INTENTION
This book systematized the map design process by analyzing the complexities of map design, identifying core design elements fluid and fixed, and then simplifying for a wider audience.

The first version launched in Oct 2017 online alongside a live webinar and in-person event. Jun 2018, at Mapbox’s first user conference, I released the printed version. Spreads below:










SUCCESS MEASUREMENT

Over 800 editions of this guide have been printed and distributed. It has also been downloaded online over 4,000 times. The goals for the guide aligned with early Marketing efforts to improve map designs and grow active developers; however direct metrics on impact of the guide has been hard to track.

I have used this content to facilitate internal Map Design sprints as well as hour long Map Design / Intro to Mapbox Studio sessions that pulled from and evolved this content.

The guide sent to new Mapbox Enterprise clients, used to onboard new hired, and distributed at Mapbox booths at conferences and event worldwide.



Internal map design training session



Portfolio of Amy Lee Walton