Design Integrations



Grow awareness and acquisition in complementary but untapped new markets.
Mapbox CEO charged me to expose Mapbox to a larger audience of designers and visual decision makers.  Opening external teams and collaborations as an option for moving forward.

My responsibilities included architecting expanded workflows, forming and maintaining strategic partnership, at touch of business development and of course, management. I managed designers, engineers, product marketers, and front-end developers. Owning everything from concept to completion. As well as reporting and tracking growth with the executive team.


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Framer + Mapbox prototype.                        Framer X canvas designing prototypes.




MY ROLE
This challenge was focused on creating new solutions for designers building with Mapbox. Based on a previous user research project, Designer Personas, we targeted two of the five segments; Product Architect and Product Designer.

The Product Architect personas typically lead teams of designers and engineers. This persona needed better internal systems and workflows that kept designers unblocked, but also kept engineers from implementing small, incremental changes.

The Product Designer persona owned and iterated on the flow and UX of an app or online experience.  They worked closely with engineers and needed to express more of their motion and vision in their prototypes and mockups as their projects moved into production.


Product Designer and Product Architect personas.








PARTNERSHIPS & MVPS
Framer was a prototyping tool that offered users a code or the visual interface. A Mapbox user had done a few tutorials on how to build with Mapbox and Framer Classic. I was connected with the team at Framer to discuss new partnerships. They were working on their latest software, Framer X, which was built completely in React instead of CoffeeScript and was much more design friendly. I wanted to target Framer X because it closely mirrors Mapbox Studio, also built with React and the codebase is masked with robust user interface.

I dived into React and worked with engineers across Mapbox to ship the very barebones MVP. It allowed users to easily plug and play with an interactive Mapbox map directly in their prototypes thanks to Framer X. The Mapbox component shipped with the release of Framer X at their user conference, Loupe in Amsterdam. During the conference/release party I met designers from Lyft, Slack, Facebook, and TomTom gathering great intel on tooling and typical designer workflows. I also met the Framer Team, amazing group of folks. My business development skills were put to the test as I even continue to manage this strategic partnership between Mapbox and Framer executive leadership.



Framer’s Loupe Conference 2018, Amsterdam, The Netherlands.




PRODUCT BUILD
Working closely with Director of Sales Engineering and Senior Engineer, we scoped out requirements for an abstracted, modular package of components for Framer X to leverage the Mapbox platform.

The building blocks included the ablility to add an interactive map, add functional search, custom data and markers, and to animate from location to location. I wrote an efficient SOW (scope of work) including the technical requirements as well as acceptance criteria for each requirement. Managing a team of three engineers in Budapest, we used GitHub tickets and branches to build out the functionality.

Once the component was complete, I managed an internal team of five; one technical writer, one video manager, one videographer, a copyeditor, and a leadgen manager to roll out landing page, marketing content and social media campaign.




Sketches: City location map 


Sketches: Location stack
 




PRODUCT LAUNCH
Once the component was complete, I managed an internal team of five; one technical writer, one video manager, one videographer, a copyeditor, and a leadgen manager to roll out landing page, marketing content and social media campaign.

The update launched April 2019, boosting downloads by 225% over one month and growing activations 3x to our Mapbox platform coming directly from Framer. Active developers grew by 168% within 30 days. Our total downloads making Framer’s Top Ten list with a whooping 14,000+ downloads of the Mapbox component to date.





The portfolio of Amy Lee Walton.